Dual French and British citizen, Yves Romestan is the founder and CEO of the international agency YRSA Communications that he recently created with a multicultural team of experts and high potentials. He is a strategic advisor to different companies in various sectors. He is also Professor of Economics at the European Institute of Business and Director of a small number of promising start-ups. He has held key roles for large multinational corporations such as Total, Lafarge, Banques Populaires Group, CEA, Bouygues and Brandt. He is the architect behind the communications strategy that contributed to the building of Walgreens Boots Alliance, the first global pharmacy-led, health and wellbeing enterprise, for which he worked for fifteen years in the United Kingdom and the United States. Yves has been a key figure in corporate restructures, acquisition programmes, brand strategies and geographical expansions in several industries for many years. He recently returned to France to create and develop companies.
Carrière
Parcours professionnel
Since january 2019
Founder and CEO of the international agency YRSA Communications
Since february 2019
General Secretary of the Gerald Genta Heritage Association
Since december 2017
Professor of Economics at the European Institute of Business – IEA
Since 2017
Director of the company Dad Nanny
December 2017 to november 2018
Executive Vice-President of the communications agency ComCorp
2014 to 2017 (UK & USA)
Senior Vice President, Communications and International Affairs, Walgreens Boots Alliance, which is the first global pharmacy-led, health and wellbeing enterprise
2008 to 2014 (UK)
Director of Group Communications, Alliance Boots
2006 to 2008
Central Marketing and Communications Director, Alliance Healthcare Division, Alliance Boots
2003 to 2006 (UK)
Director of Corporate Communications, Alliance UniChem
2000 to 2003
Director of Communications, Bouygues Construction
1997 to 2000
Director of Communications, Brandt Group
1993 to 1997
Director of External Relations of the Lafarge Group
1992 to 1993
Head of External Communications, Groupe Banques Populaires
1990 to 1992
Head of Media Relations, CEA, French Atomic Energy Commission
1979 to 1990
Media Relations General manager, Total Group
Graduated from Sciences Po Paris (IEP Paris) and holds a degree in Public Law
Married to Angelina Romestan (GP), three children (Vanina, Laetitia and Alexandre)
Centres d’intérêt
Economics, international relations and contemporary history
Vintage cars and Bordeaux wines
Tennis, badminton, car racing, karting
Restons en contact
Contact
YRSA COMMUNICATIONS
121 avenue Emile Zola – 75015, Paris